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Nikes Air Max installations used Kinect cameras to scan visitors outfits and, with the help of an algorithm, created custom NIKEiD Air Max shoes inspired by their personal style. Nike brought this ultra-personalized vision to life on March 26, 2016, in cultural areas, malls, and Nike stores in Moscow, Prague, Istanbul, Abu Dhabi, and more. Visitors were given paper print-outs of their sneaker design along with a link to the design on Nike.com. Sales on the site went up 83% the following week.
Recently Nike — a shoe company that seems to enjoy a side dish of tech from time to time — challenged 78 artists to “hack” its shoes and come up with something decidedly different than your typical Air Force Ones. Now, a lot of the projects were more art and less tech, but that can’t be said for entrant Nick Marsh’s contribution to the experiment. The designer fused the internals of a Wii Balance Board with a pair of Air Maxes to create a gaming experience that may not be nuanced, but certainly seems capable of making you break a sweat. According to Nick, games are played exactly as they would have been previously, but since you can’t step of the board, you’re required to lift your foot or sit down when you need to back off on the pressure. Nick finished the project in April, but it sounds like a slightly more polished version could be in the offing. Check out a quick video of the shoes in action after the break, and hit the source for a slew of pics.
Would you buy a pair of kicks from a Google Hangout? Nike certainly hopes so. The company has teamed up with Asos to host the first shoppable Google Hangout tomorrow at 9am ET. The video celebrates 27 years of Nike’s Air Max trainer, and will appear on both brand’s Google+ news feeds as well as over 2 million other sites as an expandable ad (something brands have been able to do since December). Sneakerheads can shop while they watch, and make purchases directly from the promotion. We’re just hoping that one of the things up for sale is a pair of Nike’s limited-edition Air Max 1s.
Earlier this summer, the Nike Air Max 95 Ultra Jacquard was introduced in the OG Slate colorway and now it seems that the classic Nike Air Max 95 will be revived once again to coordinate with its 20th anniversary. Flaunting its distinctive gradient Blue palette across its side panels, accents of White are applied on its tongue, upper mesh construction, leather mudguard and Air Max-cushioned sole unit. Emerald Green hits located on the tongue, rear Nike branding, insoles and the interior of its..
Nike cools things off as the summer heat approaches, with icy editions of the iconic Air Max 95 and Air Max 90, dubbed “Summit White”. The classic Air Maxes each get a tonal makeover, as well as premium upgrades to the leather and canvas. We also see some faux snakeskin to complete the luxe look. The Nike Air Max 90 and Air Max 95 are available now at select retailers, such as Sneaker Politics, for $120 and $170 USD, respectively.
Saturday the 26th of March marks 29 years of one the biggest sneakers to ever hit the streets. Nike AirMax celebrates its 29th Birthday on Saturday. There’s no better way to show your sneaker appreciation by doing everything AirMax.
Shelflife store ( the go to department for any sneaker aficionado ) teamed up with The Dip store in Braamfontein, set up the “MAX LAB” to commemorate the day the 1st AirMax was launched — you’ll find the history and heritage of the world’s most respected sneaker. Make sure to get to the Dip street store at 33 De Korte Str, Braamfontein to #ShowOffYourAirmax.
Meanwhile, the big dogs at Nike South Africa obviously don’t wanna feel left out… They will honor their most innovative sneakers with a proper celebration in Braamfontein.
Nike has urged sneaker heads to vote online in an effort to bring back a re-run of their favorite AirMax, hosted by Nikes “Masters of Air”. Follow this link to register.This will give sneaker heads the ultimate AirMax experience, showcasing its influence on sneaker culture & design in Johannesburg.
As reported in January, the Air Jordan 3 will be part of this year’s Air Max Day celebration.
In addition to bringing back its highly anticipated Air Max 1 retro, Japan’s Atmos re-worked a similar make-up of the Jordan 3. Seen here for the first time, the shoe features a black upper with teal branding hits. Setting it apart from the runner, the Jordan is wrapped in grey safari print and finished off by an icy translucent sole.
The Atmos Air Jordan 3 will be released along with the Air Max 1 as a two-shoe pack on Sunday, March 26 for $400. Nike will drop the Air Max 1 separately as well.
Atmos x Air Jordan 3 x Nike Air Max 1 Pack
Release Date: 03/26/17
UPDATE 3/7: Detailed images of Atmos’ combo Nike Air Max 1 x Air Jordan 3 pack. These angles reveal “Nike Air” branding on the back of the Jordan 3 and a Jumpman on the bottom of the Air Max 1.
The Air Max 1 is embraced by runners and street fashionistas alike. In a sprawled out city like Los Angeles, which is home to hundreds of cultures and sub-cultures, different models of the Max are worn more than others. The most popular models: the Air Max 1, Air Max 90, Air Max 95, and the Air Max 97 are spotted worn with dark denim and white t-shirts, dark windbreakers, nylon track suits, gym clothes, and evening club wear.
The Air Max 90 started out as a running shoe when it first released in 1987, but has transformed over time into a retro sneaker with lots of street appeal C and a look that shoe collectors love. Even as the design and color combinations change, one thing remains the same: the Nike Air Max 90 styles stay true to their roots as a top sneaker of the past and the future.
Nike, Inc. (NYSE: NKE), headquartered in Beaverton, Oregon, is the largest and most successful brand of shoes, sports equipment, clothing, and controlling more than 60% of the market and becoming a pop culture icon. One might say that the Greek Goddess of Victory for which Nike was named is actually the Goddess of Shoes. Nike may be one of the youngest of the major brands, but it is the dominant brand around the world.In 1963-1964 when University of Portland track coach, Bill Bowerman, and Phil Knight, a mid-distance runner joined forces to import and provide low-cost, high tech running shoes from Japan in order to provide alternatives to the German-dominated athletic shoe market. Operating under the name Blue Ribbon Sports, Bowerman and Knight began to sell the Japanese Onitsuke Tiger (now known as ASICS) running shoes. Jeff Johnson, a former rival of Knight, joins the company in 1965 as their first full-time salesperson and sells shoes from the back of his van at local and regional track meets until opening Blue Ribbon Sports first retail outlet at 3107 Pico Blvd, Santa Monica California. Click here to see a picture of the Blue Ribbon Sports location in the present day. This store is no longer in existence, but the address remains.
Blue Ribbon Sports officially incorporates in 1967 and does business under this name until approximately 1970 when Bowermans desire to improve on the shoe designs of Onitsuke Tiger and Knights ambition to do more than simply import and resell running shoes. Inspiration must have struck Bill Bowerman over breakfast one morning because he borrowed the family waffle iron and pour rubber into to create the prototype for the now famous Nike Waffle Outsole. This invention led Bowerman and Knight to begin designing other shoes, and the companys new name, Nike, Inc. was born when Jeff Johnson, dreams of the Greek goddess of victory, Nike. A succession of shoes, many based on the waffle outsole follows. Some of the most famous are the Waffle Racer, Air Force One, Air Max 93, Max 95, and Air Max 97.