Category Archives: Air Max

Nike celebrates ‘Air Max Day’ with the first shoppable Google Hangout

Would you buy a pair of kicks from a Google Hangout? Nike certainly hopes so. The company has teamed up with Asos to host the first shoppable Google Hangout tomorrow at 9am ET. The video celebrates 27 years of Nike’s Air Max trainer, and will appear on both brand’s Google+ news feeds as well as […]

Nike Air Max 95

Earlier this summer, the Nike Air Max 95 Ultra Jacquard was introduced in the OG Slate colorway and now it seems that the classic Nike Air Max 95 will be revived once again to coordinate with its 20th anniversary. Flaunting its distinctive gradient Blue palette across its side panels, accents of White are applied on […]

Nike Air Max 95 & Air Max 90 Get Summit White Treatment

Nike cools things off as the summer heat approaches, with icy editions of the iconic Air Max 95 and Air Max 90, dubbed “Summit White”. The classic Air Maxes each get a tonal makeover, as well as premium upgrades to the leather and canvas. We also see some faux snakeskin to complete the luxe look. […]

Air Max

Saturday the 26th of March marks 29 years of one the biggest sneakers to ever hit the streets. Nike AirMax celebrates its 29th Birthday on Saturday. There’s no better way to show your sneaker appreciation by doing everything AirMax. Shelflife store ( the go to department for any sneaker aficionado ) teamed up with The […]

Atmos x Air Jordan 3s Have ‘Nike Air’ on Back

As reported in January, the Air Jordan 3 will be part of this year’s Air Max Day celebration. In addition to bringing back its highly anticipated Air Max 1 retro, Japan’s Atmos re-worked a similar make-up of the Jordan 3. Seen here for the first time, the shoe features a black upper with teal branding […]

Air Max 1

The Air Max 1 is embraced by runners and street fashionistas alike. In a sprawled out city like Los Angeles, which is home to hundreds of cultures and sub-cultures, different models of the Max are worn more than others. The most popular models: the Air Max 1, Air Max 90, Air Max 95, and the […]

History of Nike

Nike, Inc. (NYSE: NKE), headquartered in Beaverton, Oregon, is the largest and most successful brand of shoes, sports equipment, clothing, and controlling more than 60% of the market and becoming a pop culture icon. One might say that the Greek Goddess of Victory for which Nike was named is actually the Goddess of Shoes. Nike […]

This DJ Designed What Could Be Nike’s Most Political Air Max Yet: Exclusive

As the driving force behind famed warehouse party/record label GHE20G0TH1K, a globe-trotting DJ and owner of Harajuku-inspired vintage shop Planet X, Venus Xs very being is a unique brand of multi-generational appropriation and beautifully angry stylistic expression that perfectly sums up todays urban, underground millennial. So its no surprise that her Air Max is a […]

Here Are the 15 Best Sneaker Shots From Our Snobshots Air Max Day Competition

the boldest and most creative sneaker shots possible for the chance to be featured on our Instagram, Snobshots and right here. Thank you to everyone who shared their shots and joined the Snobshots community. Curating the best of the best was far from easy but below are 15 of our favorites. Keep your eyes on […]

Holiday Makeup Tips

With the holidays just around the corner, you want to discount mac cosmetics sure your head your best to toe. When your makeup is great, you’ll feel more confident all over. However, many women do not make up for not wearing enough, watching the monotonous, or wear too much, looked tacky error. Just a few […]

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