Bringing it to the masses

So, the Nike Air Max Zero was placed on hold only to be officially released in 2016. The Nike Air Max 1 then would become the first commercially introduced running shoe that featured the Nike Air-Sole technology with Visible Air unit. The next step was bringing this revolutionary technology to the people. Nike was a marketing machine and already had phenom, Michael Jordan, donning their NBA-banned Air Jordan 1 silhouette as well as their Air Force 1s (thats a whole other story). Nike definitely had the pull power to influence the youth and athletes alike. Many would consider the Nike Air Max 1 to be the first mass marketed shoe.

Nike utilized the talent on their roster and created an ad campaign around the Air Max and visible Air-Sole unit. The visible air-unit was a window, a gateway to the future, a symbol of Nikes unrivaled research and engineering in sportswear. For their now famous TV 1987 Nike Air Max 1 ad, Nike would use Beatles hit record, Revolution as the soundtrack, fitting considering it resonated with the revolution that the Nike Air Max 1 was leading. This was also the first time that a Beatles song was used in an ad, making the commercial all the more powerful.

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